Highlights of 3 month campaign:

  • 35 completed wills
  • 231 prospects (with uncompleted wills)
  • 10% increase in Facebook followers and 30% increase in Daily Reach
We felt that the campaign’s value for money extended beyond just the monetary value of the completed wills. During the campaign the Charity received 1,000 additional likes to our using increase rate. The campaign’s paid reach also enabled a daily reach of up to 80,000 people, compared to our previous record of 58,000 on the highest rated day. The new skills and knowledge we have gained will enable us to further develop our social media activities in the future.”
Chris Hirst, Trusts & Partnerships Manager, The Royal Marines Charity