Highlights of 3 month campaign:

  • Generated 6254 petition sign-ups
  • Achieved 492,066 unique views
  • Received 15k links clicks and over 80k video views
This campaign allowed us to target a younger demographic, something that is key to Reprieve, as they are more likely to be active on social media. It has shown us that Facebook advertising can be successful for us, in particular when looking for people to take action. This is something we will be taking forward in the future. We would like to give huge thanks to the Transform Foundation for supporting us.”
Clare Forknell, Deputy Director, Reprieve