The current round of application has now closed. We will be announcing the next round of application shortly. Please register your interest to hear more about this when it launches:

We began funding Legacy Giving Campaigns as this was identified as a potential high ROI area for deploying funding. This programme has been run in partnership with Farewill, the UK’s no. 1 online will provider.

Programme overview:

Programme partner:

Legacy giving now now accounts for over £2bn in UK charitable donations annually, however just 7% of people leave money to a charity in their will. We believe digital could play a vital role in increasing that number. Our Legacy Giving Campaign Grants, run in partnership with Farewill, provide £5k grants to charities to fund digital legacy fundraising campaigns.

Programme success:

  • Generated £2.6m in pledges across 128 wills
  • Generated 79k Facebook likes and over 1k shares
  • Shared learnings via webinar to 181 charities