Grants for advertising on:

Programme overview:

Our Facebook Grants programme sought to support charities who had experimental new ideas for Facebook advertising that could be proven out for the benefit of the sector. Each recipient was given a £5k grant to spend exclusively on Facebook ads with goals ranging from fundraising to petition sign-ups to awareness raising.

Programme success:

  • Average reach of 407k viewers per campaign
  • Average of 9763 clicks per campaign
  • Diverse goals achieved including donations, petition-signatures and viral video distribution