Often seen as one of the most traditional arms of charity fundraising, legacy marketing has leapt into the digital arena in recent years and is all the better for it, says Louise Pavoni, Digital Communications Manager at Remember A Charity. Not so long ago, legacy fundraising was strictly an offline affair: often deemed a sensitive topic aimed largely at people of a ‘certain age’, with the assumption that a letter was usually the best way to reach out to new or potential supporters.

Source: Charity Digital News

Thu, 23 Nov 2017 23:25:32 GMT