Spending on direct mail by charities has fallen by nearly 15 per cent since 2011, but remains the most popular form of advertising for voluntary organisations, according to new research by nfpSynergy. An update of nfpSynergy’s Ad Infinitum report looking at charity advertising trends has been published today by think tank nfypSynergy, and shows that while overall charity spending on direct mail has fallen by 14.8 per cent since 2011, it still remains by far the most popular form of charity adver...

Source: Civil Society

Thursday, 5 Oct 2017 14:27:40 GMT