What is the assessment criteria? Selection is on the basis of where it is clear most impact could be added and sustained. This is judged by the Impactful Foundation board with input from the fund donors from time to time. Key factors that will be considered throughout the process are: A clear need or challenge that could be addressed with digital. The potential to increase digital impact - engagement and / or fundraising. The potential to increase the effectiveness of resources applied to managing your digital activity. Team / organisation capacity to sustain and build on the impact. Fit with the Impactful Foundation aspiration to see sector impact.