Why we exist Watch our video from our launch event, hosted by Alexander Hoare at Hoare’s Bank, the oldest bank in the UK and fourth oldest in the world. Our trustees have witnessed digital transformation in the commercial space, and it is clear from the statistics that the charity space is seriously lagging. Our aim is simple: to provide the funding, research and education to change this. "The reason why we exist was really to look at the sector in a very different way: to recognise that the sector moving forwards is going to face an increasing number of funding challenges” David Melville, Chairman of Trustees, speaking at our launch We are a small foundation at the beginning of a journey to try and prove the power of digital marketing to increase income and impact. Our impact is firstly to create a step change in each charity we fund, and secondly, to learn from the results and open this aggregated data to help the charity sector grow.