Royal Trinity Hospice Key Goals Achieved: Raised £122,387 through the website in the first 12 months since it went live with an average donation of £114 "The new website has allowed us to improve the mobile experience, simplify user journeys and provide a more straight-forward donations process for supporters. It has also allowed us to pull together multiple separate systems in one platform. We are delighted with the result, which has allowed us to better serve our service users and maximize our digital fundraising income." Jason Coleman, Trinity Hospice Trinity Hospice made the decision that they wanted to make digital a key pillar of their fundraising strategy, whilst also improving the experience they gave to service users and their families, professionals, supporters and the local community. However, they were being held back from this goal by a website underpinned by technology not fit for purpose. The site was providing a poor mobile experience and all of their donations flows were sending supporters to third-party donations portals that disrupted the supporters’ journey for making donations. The new website solved these issues, providing a mobile-first experience and donations journeys that were integrated directly into the site, yielding higher conversions. The website has since been a cornerstone of their 125th year anniversary, increased their average amount per donation to £114 and raising over £120,000 of income.